It takes a lot of strength to let yourself look weak.
5 Aside Chess is a social enterprise that helps people
start conversations through chess,
to improve mental health and fight isolation.
We created a brand idea that speaks to the game and is true to their essence:
From Box to Board.
We all have our problems, our box.
This game works as an excuse to open up and break down your barriers.
I scripted a brand film showing a person's internal journey throughout the game.
Going from loneliness to connection.
Designer: Pierre Bonnet
Copywriter: Lucas Dangavs
Back to Top