D&AD New Blood Awards 2019
Wooden Pencil Idea
Background
Young female athletes suffer the consequences of inequality in sport. They have less opportunities than men. Adidas wants to start changing this.

Idea
Erase one stripe from our logo to stand for equality. Release a line of clothes with the equal sign, followed by a campaign to give sportsmen and amateur sportswomen equal exposition.
Stop treating female sport as less.
Back to Top