Start working in a new industry feels like speaking a whole new language.
As new starters in the agency Landor & Fitch, me and my friend Pierre collected the acronyms we didn’t understand, but I didn't dare to ask.

We created
G-TUA TAWU (Galaxy To Understand All The Acronyms We Use),
an open source platform for people to navigate the creative industry's alien language.
Watch the videos to explore the website prototype.
Agency: Landor & Fitch London
Designer: Pierre Bonnet
Copywriter: Lucas Dangavs
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