Gucci wanted a refresh.
More personal, more creative, more the Gucci we imagine.

I developed their Internal Employee Engagement Platform
bringing the Creative Direction to life:
 Gucci, yours to edit.
I wrote a manifesto that expresses their purpose
to inspire all employees to make Gucci's culture their own.
Agency: Landor & Fitch London
Creative Director: Ryan Shaw
Design Director: Zenia Labropoulou
Art Director: Emily Price
Copywriter: Lucas Dangavs
Designers: Michelle Baron, Zoe Adams
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