D&AD New Blood Awards 2019
Golden Pencil Idea
You have to go over the top if you want to stay at the top.
Heinz wanted to celebrate its 150 years as global market leaders,
and spark the next 150 years of brand love.
Their purpose is "Let's make life delicious", so we asked ourselves...
How is life going to be in 150 years? How can they stay true to their mission?
Art Director: Ignacio Gonzalez Sbiglio
Copywriter: Lucas Dangavs
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