We approached Oral B with a proactive idea to take their purpose off the page
through product and packaging innovation. Shifting the focus to the user experience,
we helped the brand adapt to the new social landscape,
and the products adapt to their users.
Agency: Landor & Fitch London
Creative Art Director: Emily Price
Creative Copywriter: Lucas Dangavs
Design Director: Jack Holloway
Designers: Ashley Willard, Oskar Oades
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