Scroll, click, buy, think. In that order.
Save our Species is an NGO with a mission to save endangered species.
Their brand idea is ‘Keep Nature Standing’.
They use a domino effect to show how the extinction of a species
affects the ecosystem and, ultimately, affects us humans.
I created a digital activation that uses the domino effect to show people
how actions that seem harmless actually affect the nature we love.
Agency: Landor & Fitch London
Creative Art Director: Emily Price
Creative Copywriter: Lucas Dangavs
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