My first project brief in Cult LDN was looking at Yula’s success reforesting the Amazon. I felt the cheeky tone I had developed in my New Blood Awards campaign was perfect to communicate something like this in 2020. You just can't lockdown nature.
For this project I also had to design stills and animate videos, pushing my craft and my skillset a bit further.
We also created an AR experience to unleash the Amazon in the city. I created some videos to explain the filter and invite people to try it.
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