D&AD New Blood Awards 2020*
Yellow Pencil
*This idea landed me an internship in Cult LDN, where I started working with Yula as a client. In my time there, among other campaigns, I developed this idea to become the basis for their 2021 Campaign.

In a world of avocado toast, hot yoga and internet dating, energy drinks have failed to catch up.
Yula is plant-based energy. But it's not only guaraná berries, tribal spirits and reforestation. Yula is made of 2020, with all its contradictions. We don't judge what you do, but power you to do it. 
Energy for 2020. Whatever that means
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